Doc is te vinden op: [bewegendbeeld.doc]
of hieronder te zien

#1 Arena Football League
- because it’s hard to stand and play up straight, Australia
-the speed of the sport and it’s not familiar
-the popularity on the other side of the world
- safety pads

#2 The world
-it’s always spinning, milky way
-I live on it
-everyone is moving even standing still
-the health of the world

#3 (e-/g)Mail
-it’s purpose is to move, everywhere
-to read it
-it’s necessary
-no abuse of third parties when address is given

#4 Car
-it’s purpose is to move, almost everywhere
-I want to learn how to drive it
-the beauty of it
-the quantity of gasses that are in the air of cars

#5 Airplane
- it’s purpose is to fly/move, the air
-the phenomenon of flying is strange yet very known
-makes me feel free
-no turbulence

#6 Clock
-nothing stops time, my room
-to read time
-there are all sorts of clocks, it exists very long
-date

#7 Pasfoto
-this sign is not universal, my room
-it says “stop”
-it’s very commanding
-no black line

#8 Shoes
-it´s designed to walk, internet
-everyone needs/has them
-every person has their own design/shoe
-make them more individual

#9 The Hitchhiker’s guide to the galaxy
-hitchhikers are moving, imdb.com
-the scale is not limited by the earth
-the characters in the movie
-more extra´s

#10 Moving box
-there is always a better place, internet
-it’s the exact meaning of the word “moving”
-it’s odd to put all your stuff in boxes and then unpacking
-the effort has to be minimal (read: more comfort)

#11 Illusions
-it’s moving (really, no it’s not), internet
-it’s spinning round but not exactly
-it keeps on spinning
-spin faster

#12 (Homer’s) Brain
-they’re always active, internet
-actually they never stop but it makes me stop just to think about it
-even when your asleep or unconscious it’s working
-it’s too complex to make something, that is already complex, better

#13 Marvin Gaye
-his song is called “Move on up”, internet
-it makes me happy and do a dance
-it’s a real classic and still used in films
-sound quality

#14 Hurricane Katrina
-a post-picture after Katrina moved the whole area, New Orleans
-it’s devastating
-hurricanes are beautiful but not when they are around stuff
-destroy less stuff

#15 Soaring eagle
-it’s a beautiful sight, internet
-to see it constantly moving yet ‘hanging’ in the air
-the places where this take place are also breathtaking
-more eagles

Q: waarom/waar?
Q: waarom heeft het ’stopkracht’?
Q: wat is het u.s.p. (unique selling point) volgens jou?
Q: wat zou er beter kunnen aan dit beeld? hoe?

Doc is te vinden op: [beeld.doc]
or see below
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#1 Image: punaise
-why, where
Clear image, hva iam
-why does it has ‘the power to make you stop’
The simplicity
-what is the U.S.P. (Unique Selling Point) according to you
the viewer is forced to watch the punaise
-what could it make it better according to you
Delete the black gaps

#2 Image: View hva
-why, where
I like the panorama, window from 4th floor hva
-why does it has ‘the power to make you stop’
I saw the bridge with the water around it
-what is the U.S.P. (Unique Selling Point) according to you
the things that I can see from this height
-what could it make it better according to you
Less cars

#3 Image: tents
-why, where
The continuity, Olympic Stadium Amsterdam
-why does it has ‘the power to make you stop’
They’re very white and are the same
-what is the U.S.P. (Unique Selling Point) according to you
it’s very noticeable
-what could it make it better according to you
Put a flag on the top

#4 Image: Flags
-why, where
Lot of nations put together, Olympic Stadium Amsterdam
-why does it has ‘the power to make you stop’
It represents a couple of countries
-what is the U.S.P. (Unique Selling Point) according to you
Colorful flags
-what could it make it better according to you
More flags

#5 Image: Converse
-why, where
The company makes nice/good shoes, my room (shoebox)
-why does it has ‘the power to make you stop’
The star is very common, simplicity
-what is the U.S.P. (Unique Selling Point) according to you
the association with Allstars or Converse
-what could it make it better according to you
The name Converse/Allstars inside the star

#6 Image: cajun
-why, where
‘Trash’ character, my room
-why does it has ‘the power to make you stop’
It makes you think it’s a shipping/moving box, it’s not
-what is the U.S.P. (Unique Selling Point) according to you
the character suits on this instrument
-what could it make it better according to you
Same print on the other sides

#7 Image: People
-why, where
It’s nothing new but fascinating, Olympic Stadium
-why does it has ‘the power to make you stop’
We see it all the time but this time I had to stop
-what is the U.S.P. (Unique Selling Point) according to you
every person has a different story, some to relate to some not
-what could it make it better according to you
More people

#8 Image: Coca-cola fles
-why, where
World wide know, internet
-why does it has ‘the power to make you stop’
It has bubbles
-what is the U.S.P. (Unique Selling Point) according to you
the resemblance with a woman shape
-what could it make it better according to you
An effect like it’s cold

#9 Image: Menora
-why, where
Common symbol, my room
-why does it has ‘the power to make you stop’
The religious value
-what is the U.S.P. (Unique Selling Point) according to you
the seven arms
-what could it make it better according to you
Make it more trendy/modern

#10 Image: flevo (sticker)
-why, where
Cool event, my room
-why does it has ‘the power to make you stop’
The guy who’s playing/jumping
-what is the U.S.P. (Unique Selling Point) according to you
the posture of the guy that he’s enjoying playing music
-what could it make it better according to you
Long hair on the dude

#11 Image: iTunes dude
-why, where
Cool cards, my wallet
-why does it has ‘the power to make you stop’
The guy with his ears plugged into music
-what is the U.S.P. (Unique Selling Point) according to you
the posture of the guy that he´s enjoying himself
-what could it make it better according to you
Make the gadget more visible

#12 Image: Olympic logo
-why, where
Common logo, internet
-why does it has ‘the power to make you stop’
‘cause everyone knows it and it’s old
-what is the U.S.P. (Unique Selling Point) according to you
other colors (or just one)

#13 Image: Clock
-why, where
One of the great inventions, Amsterdam
-why does it has ‘the power to make you stop’
To read time
-what is the U.S.P. (Unique Selling Point) according to you
it exists very long without major changes
-what could it make it better according to you
The date

#14 Image: Postbank logo
-why, where
It’s my bank, internet
-why does it has ‘the power to make you stop’
To see where to PIN (and saldo)
-what is the U.S.P. (Unique Selling Point) according to you
It’s clear that it’s a lion
-what could it make it better according to you
A lion with his mouth open

#15 Image: Mailbox
-why, where
It’s known globally, Amsterdam
-why does it has ‘the power to make you stop’
It’s red and is very noticeable but only when I want to post something
-what is the U.S.P. (Unique Selling Point) according to you
The red color
-what could it make it better according to you
Make them fireworks-proof

it’s all about typography (pictures are made in Amsterdam): 15 imgs/pic’s

Q’s:
-why, where
-why does it has ‘the power to make you stop’
-what is the U.S.P. (Unique Selling Point) according to you
-what could make it better according to you

Q: waarom/waar?
Q: waarom heeft het ’stopkracht’?
Q: wat is het u.s.p. (unique selling point) volgens jou?
Q: wat zou er beter kunnen aan dit beeld? hoe?

A’s:
-see the attachment [typography.doc]
or below

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#1 Croissant
-it’s playful, near Spui
-it’s bold and big, very black and displayed on a corner
-it looks like it’s edible, yum makes me wanna eat a croissant
-it could have white line crossing the letters, like every letter is a croissant

#2 Broodbakker
-it’s very old, Berlageweg
-it doesn’t really has a power to make me stop, more to watch it more closely
the colors have a big contrast and some letters are like fluid
-it represents an old thing, as if the store exist since 1926, a store of quality and trust
-nothing really..

#3 Artis
-I like the Dutch traffic signs, it has something of ‘home’, near Zoo: Artis
-it only made me want to stop to make this picture
-it doesn’t sell anything just a clear direction
-nothing.. maybe some Christmas lights around it

#4 Dommelsch
-it has a strong character, near Spui
-it has a clear message “taste me”
-it has a trust like it’s from 1920
-wait until it gets dark

#5 Febo
-it has a strong character, Dapperstraat
-it has a clear message “eat me”
-it’s ‘modern’ red on yellow (like Micky D’s)
- add more color

#6 CJP magazine “om waar te zijn”
-it’s all writing, CJP magazine
-I like scratches and typography that is like someone wrote it
-red on white
-more space between the letters

#7 Manuscripta
-nice typewriter typography, Wibauthal
-big and lots of colors
-the size of the title, it doesn’t even fit on the poster
-subtitle bigger

#8 Festival
-it’s subtle, near Artis
-white on black
-aesthetic on the whole
-a picture on the background

#9 Cinco de mayo
-I like rosewood, google
-rosewood
-color of the title
-it’s too simple, they could add some pic’s

#10 Smart
-it’s pink, HVA Singelgrachtsgebouw
-it’s very noticeable
-why did they spray “smart”?
-a black and white border

#11 Kimdo
-it’s like Disney but different, Oudezijds Voorburgwal
-look a like
-it’s elegant and the title is elegant/playful
-a thin border around the sign

#12 – l etters
-lot’s of letters, Singel
-to read between the lines
-less space between the letters and words

#13 ??
-very creative, google
-the fiber
-background and the ‘word’ are in the same style
-more readable

#14 –words, words and words
- very creative, google
-just words no image but very logic
-black/white
-less things in the picture

#15 orange ribbon
-it’s very orange, google
-it’s kind of Arabic typography but not quit
-it says something but I can’t read it, makes me watch it longer
-some lines of the background in the letters

#16 Typography: adio
-why, where
The company makes nice/good shoes, my room (shoebox)
-why does it has ‘the power to make you stop’
It makes me want to keep the shoebox
-what is the U.S.P. (Unique Selling Point) according to you
the graffiti style
-what could it make it better according to you
Make the spots tinier

#17 Typography: vans
-why, where
The company makes nice/good shoes, my room (shoebox)
-why does it has ‘the power to make you stop’
It makes me want to keep the shoebox
-what is the U.S.P. (Unique Selling Point) according to you
the size of the box and security-cardboard-thing
-what could it make it better according to you
Make the box a bit longer

#18 Typography: Freedom writers
-why, where
The roughness, my room (book)
-why does it has ‘the power to make you stop’
It has a roughness but the capitals are very formal
-what is the U.S.P. (Unique Selling Point) according to you
the combination of formal ‘grunge’
-what could it make it better according to you
A shadow

#19 Typography: Zildjian
-why, where
It’s Arabic typography, my room (sticker on Postbank book)
-why does it has ‘the power to make you stop’
First it has an Arabic impression, but it really sells cymbals
-what is the U.S.P. (Unique Selling Point) according to you
that it’s not what it’s like it is
-what could it make it better according to you
Make up a logo (I don’t think that they have one, do they?)